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Prince to release new album on TIDAL

Published 07/08/2015

Prince
Prince

Prince thinks TIDAL recognises and applauds real musicians.

The Purple Rain singer’s new record HITNRUN reaches audiences in September. And on Friday the 57-year-old revealed it would be solely available through Jay Z’s music streaming service.

“After one meeting, it was obvious that Jay Z and the team he has assembled at TIDAL recognise and applaud the effort that real musicians put into their craft to achieve the very best they can at this pivotal time in the music industry," he said in a statement, according to the New York Daily News.

"Secondly, TIDAL have honoured us with a non-restrictive arrangement that once again allows us to continue making art in the fashion we've grown accustomed to and we're extremely grateful for their generous support.”

Prince has shown his allegiance to TIDAL already this year, when he removed all his music from other streaming sites except Jay Z’s company and Google Play. He also allowed TIDAL to stream the first hour of his RALLY 4 PEACE concert in Baltimore in May.

"In the tech-savvy, real-time world we all live in today, everything is faster," he continued. "From its conception and that one and only meeting, HITNRUN took about 90 days to prepare its release. If that's what freedom feels like, HITNRUN is what it sounds like."

Jay Z also shared his delight at having the legendary singer agree to work with TIDAL.

“Prince has always been a visionary, a free-thinker. We're honoured to offer his breadth of work, 1999, Purple Rain, etc., music that has inspired so many, on TIDAL. We're also excited to be the home for his new upcoming album, HITNRUN,” he said. “Both Prince and TIDAL share the belief that all creatives should have the opportunity to speak directly to those that love and support them. This partnership with Prince represents TIDAL's philosophy in its truest form, a 1 to 1 connection and direct delivery of artistry to the world."

© Cover Media

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