Proposed MTV Unleashes festival in Belfast will not go ahead
A MTV music festival proposal for Belfast has been dropped by the City Council due to clashing events.
MTV Unleashes was set to come to the city in September.
Councillors had originally agreed to underwrite the festival by up to £300,000 in the event it made a financial loss.
It was to be the fourth time Northern Ireland played host to an MTV led event.
MTV Crashes took place in Londonderry in 2014. The broadcaster is also set to return to Derry later this year, for the MTV Club event at Ebrington Barracks.
MTV hosted its European Music Awards in Belfast in 2011, with the show including performances from Lady Gaga, Bruno Mars, Coldplay and Justin Bieber. It was reported that some one billion people across the world watched it on TV and it generated £22m in revenue for the city.
Now the council have said the event has been shelved due to clashes with other musical events.
A spokesperson said: "No announcement was ever made about an MTV gig in September. It was only ever a proposal we were considering, so therefore it was not cancelled.
"We are continuing to work with the company to identify other future opportunities, as well as looking to secure other major events for the city."
Belfast Telegraph Digital