Belfast Telegraph

Sunday 2 August 2015

Rihanna new face of fashion house

Published 12/07/2011 | 10:02

Rihanna will be the new face of Emporio Armani
Rihanna will be the new face of Emporio Armani

Rihanna is to be the new face - and body - of Emporio Armani.

Following in the footsteps of Victoria and David Beckham and Megan Fox, the Umbrella superstar is expected to model clothes from the Emporio Armani Underwear collection and Armani Jeans in the upcoming season's campaign.

"Giorgio Armani is pleased to announce that Rihanna will be the new global testimonial for Emporio Armani Underwear and Armani Jeans from autumn/winter 2011-12," announced a statement about her new role.

"The advertising campaign featuring Rihanna, the singer who won a Grammy Award this year and who has sold over 20 million records worldwide, was shot on location in New York and will launch in September worldwide."

The modelling job is a big coup for Rihanna, rumoured to be dating US rapper Drake, who has previously posed for drinks brand Vita Coco, Nivea, and a one-off line of Gucci bags.

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