Rihanna's new TV show Styled To Rock has failed to set the ratings alight, according to reports.
The Sun said that the singer's new Sky Living fashion series, which is executive produced by the star, fell to just 79,000 viewers.
Fronted by Girls Aloud star Nicola Roberts, it has featured guests including Kanye West, Cheryl Cole and Katy Perry and sees designers competing to design an outfit for Rihanna.
The newspaper said that the show debuted with an overnight viewing figure of just 95,000 - down on the channel's usual audience of 153,000 - but fell to 79,000 for the second episode before rising to 110,000 on Tuesday.
Sky told the newspaper that the ratings were far higher when repeats and catch-up figures were included, with 440,000 seeing the first episode.
An insider said: "It airs on a tough night against big shows such as Jack Whitehall's comedy Bad Education and it's really difficult to launch a new show against strong competition."