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Rita Ora: 'I'm happiest in the recording studio'

Published 18/10/2016

Rita Ora
Rita Ora

Rita Ora plans to inspire America's Next Top Model wannabes with her 3 Bs strategy - Brand, Business and Boss.

Rita Ora loves being in the recording studio, because she can just "hibernate in a cave".

The 25-year-old singer is currently working on her follow-up record to her debut 2012 album Ora. And while she enjoys other aspects of her job, including attending red carpet events and starring in movies, her favourite part is when she gets to lay down music.

"I'm so happy (to go into the studio) because I can take my extensions out, put my cap on and hibernate in a cave and just make great songs with my label, who is awesome and who has my back," she told Paper magazine, in what sounded like a thinly veiled dig at her previous collaborators Roc Nation.

Rita fell out with the label which is headed by Jay Z, after they failed to release any new music from the singer. She sued Roc Nation, who then countersued the singer for $2.4 million for breaching the terms of her contract before the legal dispute was settled in June, leaving the singer free to sign a new deal with Atlantic Records.

As well as working on her next offering, Rita has also been kept busy in recent months filming the new series of America's Next Top Model, taking over from supermodel Tyra Banks hosting the show as it moves to VH1.

"I'm lucky to have friends in this industry, and I thought maybe if I call them and we create a credible panel and give a different perspective of America's Next Top Model, I could actually be the host," she said. "I'm here to show them that they can do this, too. I'm an example of what you can achieve because it's worked."

Rita will be sharing her strategy for success, the 3 Bs - Brand, Business and Boss which she insists are vital to making it in today's social media driven industry.

"I don't think just taking a photo is enough anymore," she added. "We focus on how you're going to create a fan base on social media, how you're going to make people want to imitate you. That for me is the difference between somebody who's just a regular model and somebody who's a superstar."

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