David and Victoria Beckham's 10-year-old son Romeo is the new face of Burberry, it has been announced.
The son of the former England football captain and Spice Girls singer turned designer joins a British cast featuring the likes of Cara Delevigne in the fashion house's Spring/Summer 2013 ad campaign.
Romeo appears in one image, smiling, holding an umbrella and balancing on one leg in a classic Burberry trenchcoat.
Burberry's chief creative officer, Christopher Bailey described Romeo as "a joy to work with".
He said: "This season's campaign lights up with the infectious energy of an amazing young cast of old and new Burberry family. Cara, Edie (Campbell), Charlotte (Wiggins), Charlie (France) and Alex (Dunstan) are joined by Max (Rendell) and Romeo, who was a joy to work with and really stole the show.
"We had such fun shooting the campaign and I think that comes through in the images which really reflect the upbeat spirit of the collection."
Romeo appeared on GQ's Best Dressed "Men" list in 2011.