Rolling Stones star Ronnie Wood will take on record-breaking DJ Chris Moyles and Jarvis Cocker for one of the biggest accolades in radio.
The three have been shortlisted for music personality of the year at the Sony Radio Academy Awards, alongside Scott Mills and comedian Frank Skinner.
Despite being 63 with four decades in the public eye, Wood will also compete for an unlikely title after being shortlisted for the "rising star" award.
The guitarist - who is also famed for his colourful love life and battle with alcohol - came to broadcasting late.
He started an on-air career with Absolute Radio little more than a year ago, which is why he is in the running for the newcomer prize.
Radio 1 star Moyles has failed to pick up a nomination for best breakfast show, even though he received a nod for music personality. Instead, his Radio 2 rival Chris Evans, Absolute's Christian O'Connell, TalkSport's Alan Brazil, LBC's Nick Ferrari and 5 Live's breakfast duo Nicky Campbell and Shelagh Fogarty will battle it out for the breakfast prize.
However Moyles - who famously conducted a lengthy on-air rant last year in which he grumbled about not being paid - picked up a second nomination, for best entertainment programme.
