The Saturdays' Una Healy, Vanessa White, and Rochelle Humes joined in the buzz for the launch of Apple's new iPhone.
The girlband - minus pregnant bandmate Frankie Sandford and Mollie King who was in New York for a make-up launch - were at Phones4U on London's Oxford Street to celebrate the launch of the iPhone 5s and 5c.
Rochelle, 24, left husband Marvin holding the baby - posting a picture of him cuddling four-month-old daughter Alaia-Mai online.
She showed off her fabulous post-baby figure in a fitted pencil skirt.
Vanessa flaunted her curves in a figure-hugging, low-cut top and fitted skirt, while Una looked chic in a black, fifties-style dress.
The girls - who last year filmed their E! reality series Chasing The Saturdays in America - rely on their phones to keep in touch with friends and family when they are on the road.