A new 12-part series from Oscar winner Martin Scorsese will help launch a new TV channel aimed at "older and more upmarket" viewers.
Boardwalk Empire, set in prohibition-era America and starring Steve Buscemi and Scottish actress Kelly Macdonald, will debut in February on Sky Atlantic HD.
Director of programmes Stuart Murphy said he hoped the channel would appeal to people who had "never considered pay TV".
He said: "It was really clear to the strategists at Sky that we needed a channel that would appeal to older and more upmarket age groups."
The channel will be dominated by shows made in the US including Blue Bloods, a cop show starring Tom Selleck, Treme, which is set in post-Hurricane Katrina New Orleans, and Mad Men.
Sky poached the critically acclaimed show, set in the world of a New York advertising firm, from the BBC which showed the first four series.
Other big names including Kate Winslet in an adaptation of the film noir Mildred Pierce and Al Pacino in You Don't Know Jack - a biopic of assisted suicide advocate Jack Kevorkian.
The channel will also allow viewers access to complete series of hit American shows including Curb Your Enthusiasm, The Sopranos, The Wire and Six Feet Under.