Belfast Telegraph

Sizzling challenge for Apprentices

This year's batch of Apprentice hopefuls are challenged to get more bangers for their buck when they are sent out by Lord Sugar to make and sell sausages.

The 16 contestants are dispatched in the middle of the night to London's Smithfield meat market to buy the raw materials they need to make their mission a success.

The tough-talking millionaire has high hopes of the latest contenders who he said included some "credible people".

Lord Sugar said: "One of the things I insisted on this time was we would have some credible people and credible in the sense that their CVs prove they have actually done something and achieved something in their life."

They are certainly not short of confidence with the youngest ever contestant, telecoms entrepreneur Stuart Baggs, proclaiming: "Everything I touch turns to sold".

But Stuart, who began in business in the school playground selling yo-yos, does not impress all his team members with his over-confident approach.

There is a quick reality check for the men who find their negotiating skills no match for the canny butchers working in the historic market. The teams go down very different routes in the race for profits with the women aiming for the high end of the market with gourmet sausages, while the men go down the pile 'em high, sell 'em cheap route and put their trust in their salesmanship skills.

It is a tight race with the winners getting a champagne barbecue and first glance of the luxury pad they will be calling home, while the losers are left having to decide which of them will be put in the firing line when Lord Sugar decides who will be fired.

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From Belfast Telegraph