Doctor Who star Matt Smith will go head-to-head with his terrestrial rival, Sherlock's Benedict Cumberbatch, at the National Television Awards.
Both stars, who were thrust into the limelight last year as the 11th incarnation of the Doctor and the quirky detective Sherlock Holmes, have been nominated for best Drama Performance.
Philip Glenister also competes for the title, for his role in Ashes to Ashes, as does five times National Television Awards winner David Jason for A Touch of Frost.
Matt, 28, and 34-year-old Benedict's BBC1 dramas, Doctor Who and Sherlock, have also been shortlisted for best Drama, against rivals Shameless (Channel 4) and BBC1 school series Waterloo Road.
X Factor host Dermot O'Leary will be up for his first National Television Award for best Entertainment Presenter at the ceremony, which takes place later this month.
He will compete against Britain's Got Talent stars Ant and Dec, who are aiming for their record-breaking 10th consecutive win in the category.
Davina McCall, who presented the final Big Brother last year, and Paul O'Grady, the host of Paul O'Grady Live, are also in the running.
Two of Simon Cowell's shows, the X Factor and Britain's Got Talent, are in the running for the Talent Show category against BBC rival Strictly Come Dancing and ITV's Dancing on Ice.
The shortlist and eventual winners of the National Television Awards are voted for by viewers.
The ceremony, hosted by O'Leary from the O2 Arena, will be broadcast live on ITV1 on Wednesday January 26.