The Bachelor and Made In Chelsea star Spencer Matthews insists his dates don't have to be posh.
The 23-year-old playboy will choose between 24 women in the second series of The Bachelor.
But he said he was looking for "honesty above everything" and "past all the superficial things like good looks, great eyes and a good body".
The reality TV star, who was educated at Eton, said his date did not have to be posh.
"My dad is a mechanic from Sheffield and my grandmother lives in Rotherham, bless her," he said.
"I look more for something within someone and I don't care where they come from - even Essex!
"It's important to have chemistry and get on well with someone. My brother and I have both dated a wide range of girls and not all of them have been posh."
Spencer said actress Mila Kunis was his "dream woman".
He said he would "probably" be in the next series of Made In Chelsea. "We're in talks at the moment. There have been rumours and allegations that I've been fired but that's not the case," he said.
:: The Bachelor begins on Friday, June 29 on Channel 5