Belfast Telegraph

Stars seek to tempt tourists to UK

Dame Judi Dench and Twiggy are among the famous faces who feature in an international TV advertising campaign launched by VisitBritain.

Slumdog Millionaire star Dev Patel, actor Rupert Everett and celebrity chef Jamie Oliver also appear in the adverts, which will be shown on BBC World News.

Designed to lure more overseas tourists to the UK, the adverts are being complemented by short films from each celebrity, shot in a location of their choice.

Dame Judi filmed at Hever Castle in Kent, while Twiggy is shown at the Tate Modern building in London and the nearby Millennium Bridge over the River Thames.

Dev filmed in London's Leicester Square, while Rupert is seen at the capital's Garrick Theatre where he is appearing in George Bernard Shaw's Pygmalion.

Actor Toby Stephens provides the voice-over for the adverts which VisitBritain hopes will boost visitor numbers, particularly with the Queen's Diamond Jubilee and the London Olympics taking place next year.

VisitBritain chief executive Sandie Dawe said: "This campaign aims to inspire visitors to come and explore for themselves. Over four years, we aim to attract four million extra overseas visitors, who will spend £2 billion across Britain."

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