Strictly Come Dancing wins first ratings battle with X Factor
Strictly Come Dancing waltzed all over The X Factor in the ratings as the two talent show giants clashed for the first time on Sunday.
The BBC One ballroom series aired its results show, which saw former athlete Iwan Thomas become the first celebrity to be voted out of the series. It drew an average audience of 7.83m with a 33.2% share of the total TV audience.
Over on ITV, an average of 7.49m (including those watching on ITV +1) were glued to X Factor's six chair challenge, which achieved a share of 32.4%.
The figure for fans who viewed just on ITV was 7.12m.
During the show, Simon Cowell, Cheryl Fernandez-Versini, Nick Grimshaw and Rita Ora were given the categories they will be mentoring this series (overs, groups, boys and girls respectively) and judge Ora selected her final six for the judges' houses stage of the competition.
Strictly has so far maintained an audience above 7.6m viewers.