Susanna Reid licks Angel Delight off her fingers on Good Morning Britain
Perhaps Susanna Reid has been taking tips from famously-flirtatious TV chef Nigella Lawson about how to eat food on camera - as she suggestively licked Angel Delight off her fingers during this morning's show.
During a segment on retro foods, the Good Morning Britain presenter realised she had not been provided with a spoon, and sent social media into overdrive after dipping a little finger into the bowl of butterscotch-flavoured Angel Delight and licking it off.
She told viewers: "You know what, I wasn't given a spoon, but I find with Angel Delight you can just use your finger" and added, "Mmmm that's good. That's sweet. That's really sweet".
The internet reacted accordingly, with viewers sharing pictures and clips of the moment.
The 44-year-old has previously dismissed criticism of her flirty interview technique with male interviewees including David Beckham and David Cameron, insisting she's just being friendly to guests in order to put them at ease.
In May, she explained to The Mirror: "Any interviewer's mission is to get the best from a guest. I enjoy the interviews I do and it would be bizarre, wouldn't it, if I didn't laugh at a guest's joke, or didn't smile?"
Having presumably washed her hands first, Reid also received an honorary fellowship from Cardiff University today, after graduating from their journalism course 20 years ago.