In the same week that #nomakeupselfie went viral, Sellotape selfies now looks set to replace it
The pictures filling up Twitter and Facebook news feeds show people fearlessly wrapping sticky tape around their heads, with total disregard for protecting sensitive and potentially painful areas like their eyes or eyebrows.
While the ‘no make-up selfie’ has seen £1 million raised for Cancer Research in just 24 hours, Sellotape selfies have no purpose other than seeing how contorted and unrecognisable a person can make their face.
The trend has also adopted elements of the no makeup selfie.
Where women nominate each other to pose completely bare-faced to raise cancer awareness and donations, some sellotape selfies are accompanied by the names of friends to take up the gauntlet and make their ugliest face. Most just describe how painful it was to remove the tape.
While the hashtag was used on Twitter October last year, in the 10 hours since Sellotape selfie Twitter and Facebook account were created, hundreds of people across the world have joined in and posted photos.
A gallery of some of the images can be viewed above. Viewer discretion is advised.
Meanwhile Cancer Research UK charity received £1m in one day from no make-up selfie initiative.
The charity, which did not even start the campaign, said that it had seen a "a large increase in the volume of donations since yesterday".
Carolan Davidge, director of communications at Cancer Research UK said, "The #nomakeupselfie Twitter trend isn't something Cancer Research UK started - but it's great to see so many people getting involved to help raise awareness of cancer amongst their friends and family.
"If people would like to choose to support our work to beat cancer sooner, they can visit www.cruk.org."