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The Voice Kids show 'struggling to attract hopefuls'

Published 18/07/2016

will.i.am
will.i.am

ITV bosses have reportedly been left worried after just 1,000 children signed up to audition for new programme The Voice Kids, so have splashed out on more adverts in a bid to attract hopefuls.

The Voice Kids has only attracted applications from 1,000 children, according to reports.

The Sun claims that ITV bosses have been left worried by the lack of interest in the show, which aims to give a child between the ages of seven and 14 the chance to kick off a recording career. According to the publication, chiefs have decided to splash out on new adverts in a bid to attract more eager hopefuls.

"There’s barely 1,000 kids on the list which isn’t many to pick from," a source told the paper. "They have splashed out on adverts in a bid to persuade more to apply."

In comparison, a staggering 14,000 wannabes have signed up so far to audition for the main The Voice show.

The Voice Kids will be hosted by Emma Willis and will.i.am is the first star to be confirmed as a judge for the spin-off.

It is understood there will be three judges for the kids show, rather than four, although the remaining two names have yet to be confirmed. And,as well as will.i.am, one of the other judges will also be doing both shows - The Voice and The Voice Kids, it was recently reported.

Announcing his continued involvement in The Voice, which will have its first series on ITV next year (17) after moving from the BBC, and The Voice Kids last month (Jun16), will.i.am said: "I'm delighted to be continuing The Voice UK on ITV and being a voice of direction and guidance for the usual suspects. And I'm thrilled to add The Voice Kids to the mix."

As well as the main The Voice Kids show, there will also be a spin-off programme on ITV2 - similar in style to The Xtra Factor, the spin-off of The X Factor.

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