The video "Milk it", produced for the Dairy Council for Northern Ireland, aims to encourage young people to engage in sport and to live healthy lifestyles. The Bangor Councillor opens the film by hand milking a cow that starts a beat for the music track, and is followed by other sporting sounds that are remixed to create the music track which turns into a rap video.
‘Milk It’ is also about showcasing the future stars of local sport and features members of the Northern Ireland ladies football team, St. Mary's University College hurling team, the Knights Wheelchair Basketball Club, dancers from Vibe Academy, performers from T13 urban sports park, cyclist Chris McGlinchey, Methodist College rugby players plus Northern Ireland Karate team members. The song was produced by Gerard i2 and performed by Strabane rapper Danny Houston.
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