Belfast Telegraph

Friday 22 August 2014

Towie's Amy is new body of Ultimo

Amy Childs unveiled as the new face of Bra Queen

Reality star Amy Childs is the new face and body of lingerie brand Ultimo.

The presenter, who has appeared on reality shows The Only Way Is Essex - Towie to fans - and Celebrity Big Brother, will front the firm's new line for supermarket Tesco.

Childs follows in the footsteps of model and TV presenter Tamara Ecclestone, model and actress Kelly Brook and ex-Spice Girl Mel B, who have also represented the underwear brand.

The 21-year-old said: "There's a style to suit whatever mood you're in and it's affordable so you can have a different one for every day of the week."

Lingerie tycoon Michelle Mone, founder of Ultimo, said: "I'm so excited to be bringing the new Bra Queen brand to Tesco - a great value range in the fashion fast lane without compromising on design and quality.

"The brand is about creating everyday lingerie fit for a queen, designed for a queen but without a royal price tag."

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Your Horoscopes by Russell Grant

Leo:

Trust your intuition about a domestic matter. If you think it's time to get a new place, start looking for one. You could find a home that cultivates tranquillity and relaxation. Escaping the fray will be a relief. Although you enjoy socialising, you also crave private time. Being able to watch movies, read books and listen to music replenishes your batteries. A needy relative could request help. This would be a good time to establish some healthy boundaries. Stop dropping everything for this relative's benefit.More