Belfast Telegraph

Wednesday 22 October 2014

Towie's Amy is new body of Ultimo

Amy Childs unveiled as the new face of Bra Queen

Reality star Amy Childs is the new face and body of lingerie brand Ultimo.

The presenter, who has appeared on reality shows The Only Way Is Essex - Towie to fans - and Celebrity Big Brother, will front the firm's new line for supermarket Tesco.

Childs follows in the footsteps of model and TV presenter Tamara Ecclestone, model and actress Kelly Brook and ex-Spice Girl Mel B, who have also represented the underwear brand.

The 21-year-old said: "There's a style to suit whatever mood you're in and it's affordable so you can have a different one for every day of the week."

Lingerie tycoon Michelle Mone, founder of Ultimo, said: "I'm so excited to be bringing the new Bra Queen brand to Tesco - a great value range in the fashion fast lane without compromising on design and quality.

"The brand is about creating everyday lingerie fit for a queen, designed for a queen but without a royal price tag."

Nightlife Galleries

More

Latest Entertainment News

Latest Music News

Latest Film & TV News

Latest Eating Out News

Horoscopes

Your Horoscopes by Russell Grant

Libra:

Power struggles are draining your energy. You're tired of doing battle with someone who is intent on assuming the dominant role. Continually giving in to this bully undermines your confidence. It's time to assert your will, even if it means making a scene. People will respect your stance. In the past, you were always quick to play the peacemaker. Now you're tired of making amends. Take your rightful place in the driver's seat. Be ready to defend your position if anyone challenges you,More