Belfast Telegraph

Wednesday 3 September 2014

Towie's Amy is new body of Ultimo

Amy Childs unveiled as the new face of Bra Queen

Reality star Amy Childs is the new face and body of lingerie brand Ultimo.

The presenter, who has appeared on reality shows The Only Way Is Essex - Towie to fans - and Celebrity Big Brother, will front the firm's new line for supermarket Tesco.

Childs follows in the footsteps of model and TV presenter Tamara Ecclestone, model and actress Kelly Brook and ex-Spice Girl Mel B, who have also represented the underwear brand.

The 21-year-old said: "There's a style to suit whatever mood you're in and it's affordable so you can have a different one for every day of the week."

Lingerie tycoon Michelle Mone, founder of Ultimo, said: "I'm so excited to be bringing the new Bra Queen brand to Tesco - a great value range in the fashion fast lane without compromising on design and quality.

"The brand is about creating everyday lingerie fit for a queen, designed for a queen but without a royal price tag."

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Your Horoscopes by Russell Grant

Virgo:

Your intense personal charisma attracts lots of romantic attention. If you're single, you will have your choice of several admirers. Go with the person who recognises and values your creative side. Too often, people write you off as a worker bee. They don't realise what a vivid imagination you have. Are you in a relationship? You and your amour may enjoy a passionate encounter. Satisfy your sensual urges. They are a powerful manifestation of your desire for physical closeness.More