TV chef Oliver willing to 'do anything' to get PM to introduce sugar tax
Jamie Oliver has urged Theresa May to follow through on a pledge by the previous government to introduce a sugar tax.
The TV chef said he was willing to "do anything" to see that the new tax on sugar-rich fizzy drinks, announced in former Chancellor George Osborne's last Budget, will be introduced from April 2018.
The 41-year-old made the appeal in a short video filmed as he guest-edited the Huffington Post UK.
He said: "Theresa come on, we need you, please. I know you've got my cookbooks, so I know you cook. And if you cook there's a chance that goodness is in there. And the good will prevail."
He then blows her a kiss down the camera lens, adding: " Please. What do I have to do Theresa? What do you need from me? I am there. I will do anything."
Under the last government's plan, d rinks with 5g of sugar per 100ml will face a lower rate of tax while those with more than 8g per 100ml will face a higher rate but t he rates of tax have not yet been set.
The move is expected to raise more than £520 million which will be used to double the amount of funding for sport in every primary school, with secondary schools encouraged to offer more sport as part of longer school days.
But it is unclear whether David Cameron's long-awaited national childhood obesity strategy , which was delayed last year, will be published as expected this summer.