ITV presenter Mark Austin proved a huge hit with viewers after he was swamped by the crowds outside Buckingham Palace.
So many fans used his name on networking site Twitter that it became one of the most-used terms on Friday afternoon when it started "trending".
Some viewers posted light-hearted messages expressing concern for his welfare as he disappeared into the crowd, wondering where he had gone.
Others thought he was the highlight of the coverage.
"Mark Austin has absolutely stolen the show for me this morning, the combination of live coverage and a man on the edge is great to watch," wrote one viewer.
"I've seen reporters in war zones look less terrified than Mark Austin among the crowd at the royal wedding," wrote another.
At one stage after he became mobbed by the huge crowd, he was seen wearing a Scout scarf and woggle.