Viewers question Ruth Langsford's absence from Loose Women body campaign
Loose Women viewers have been questioning why regular host Ruth Langsford was absent from the show's body confidence photoshoot.
This week the ladies launched the campaign by releasing an unfiltered and unairbrushed photograph featuring Katie Price, Coleen Nolan, Janet Street Porter, Andrea McLean, Stacey Solomon, Nadia Sawalha, Linda Robson, Saira Khan and Jane Moore
The lunchtime show's panellists bared their bodies for the first time while being photographed by international superstar Bryan Adams, who has previously photographed The Queen and Kate Moss.
However, Ruth's absence from the shoot did not go unnoticed, especially as she one of the main hosts of the show.
@loosewomen @ITV @andrea_mclean @StaceySolomon @nadiasawalha @LindaRobson58 @janem @MissKatiePrice @NolanColeen @Reallisariley @clbleakley Why on earth was Ruth not in the picture, when she's a major part of the show!!!!— Joanne (@EmbasseyRegal) April 30, 2017
@loosewomen @ITV @andrea_mclean @StaceySolomon @nadiasawalha @LindaRobson58 @janem @MissKatiePrice @NolanColeen @Reallisariley @clbleakley Why is ruth not on it ruth need to be on it its not the same with out her— Michelle Oldbury (@oldbury33) April 30, 2017
A spokesperson for the presenter, who is married to Belfast's Eamonn Holmes, told MailOnline: "Ruth was unable to take part in the shoot however she thinks it’s a wonderful campaign and fully supports it."
Many viewers also took to social media in support of Ruth, pointing out that the photoshoot was also missing fellow Loose Women stars Lisa Riley, Ayda Field, Martine McCutcheon, and Portadown star Gloria Hunniford.
The Loose Women photo will be shown on billboards across the UK, alongside the slogan 'Look, but you can't retouch'.
The ladies said the aim of the campaign is to encourage all women to "celebrate the story their body tells".
Opening up about her body issues, panelist Colleen Nolan said: "I have a constant body battle.
"It goes back to when I was only a child and an uncle picked on me saying I was the ‘heavy one’. I know I’m not at the low weight I've got down to several times in the past but ultimately I've decided life's too short to spend it on a yo-yo diet, I've made peace with the way my body looks and, quite frankly, I like cake just a little bit too much!"
Speaking about the revealing photoshoot, the mum-of-three added: "I was scared before the shoot, but I totally embraced it and my body – particularly when it came to the solo shoot.
"I hope other women with body shapes like mine feel they can also be proud of themselves - there's no perfect person in the world - we all come in different ages, shapes and sizes and life is too short to spend it hating yourself because you not a size 8 or 21 anymore."