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Wallace and Gromit back UK tourism

Published 09/05/2013

Wallace and Gromit enjoy a traditional British holiday
Wallace and Gromit enjoy a traditional British holiday

Wallace and Gromit are to feature in a £4 million campaign to boost UK tourism.

The Nick Park-created animation duo will appear in a TV advert designed to inspire Britons to take holidays in their own country.

The pair, who will also feature in cinemas, will be seen on their travels, discovering what tourist chiefs describe as "the best of the UK".

The campaign forms part of "Holidays at Home are GREAT", a pan-UK Government-funded strategy which launched last year. Designed to boost domestic tourism, the campaign aims to raise £80 million in additional tourism spend and more than a million overnight stays.

Culture Secretary Maria Miller said: "I'm delighted that we're thinking innovatively about how to promote Britain and the new 'Great Adventure' campaign, starring the much-loved Wallace and Gromit, will showcase fantastic UK holiday destinations, delivering an £80 million economic boost."

VisitEngland chief executive James Berresford said: "Wallace and Gromit are wonderful ambassadors for holidays at home. They are a quintessentially English double-act with universal appeal at home and abroad, and I'm sure they will capture the public's imagination."

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