Will.i.am: Too geeky for fashion
Published 21/02/2012 | 13:32
Will.i.am has said he is too much of a geek to bring out his own fashion range.
The Black Eyed Peas star attended the Burberry show at London Fashion Week wearing a bow tie and a Burberry trench coat with black trim, clutching his computer under one arm. He said he loves clothes, but he is focused on technology.
Will said: "I'm a tech head, I'm a geek. I love clothes, I dabble and make things for myself, whether or not I want to have it in stores... that's cool, I really want to get my technology out. I'm a tech guy.
"I figured you have to pick one. I picked my one for the past 14 years and it's done me right, so now I wanna focus on my next one thing I'm gonna pick."
The music producer revealed he has a 'style partner' who he works with to pick outfits, and revealed they compete to find the best clothes.
Will said: "A lot of time he wins, because that's what he does, and if he can't get things he makes things."
Other stars on the Burberry front row included Rosie Huntington-Whiteley, Clemence Poesy, Kate Bosworth and Birdsong actor Eddie Redmayne.
Eddie said: "Birdsong was set in the First World War and the trench coat came about because Burberry managed to create a fibre that was waterproof. The army commissioned Burberry to make all these trench coats, so I think there is heritage and something English about it that fascinates me."