Reggie Yates reckons new show The Voice will be more credible than The X Factor.
The new talent show, which the presenter and DJ will host alongside Holly Willoughby, is expected to air on BBC One in the spring.
Reggie told The Sun: "It's about time there was a cool, credible show like this. I love The X Factor - I follow it every week. But this is a different beast.
"The Voice is more to do with finding musical talent rather than pop stars. We want credible people and they'll be getting constructive criticism, not catchphrases."
The all-star judging panel of the show - which originated in the US - will comprise of Sir Tom Jones, The Script's frontman Danny O'Donoghue, Jessie J and Black Eyed Peas star Will.i.am.
Reggie said: "When I was in the States I saw the show and I was gripped. There's nothing like this on British TV so I'm really chuffed to be doing it."