Zara Holland stays on Love Island despite losing Miss Great Britain crown
Former Miss Great Britain Zara Holland will remain on ITV2's Love Island despite being stripped of her crown, ITV has said.
Holland was "de-crowned" by Miss Great Britain after scenes showing the 20-year-old having sex were broadcast on Wednesday.
ITV said Holland, from North Ferriby in Yorkshire, was told about the development off camera.
"She is now back in the villa and has chosen to remain in the show," a spokesman said.
He added: "With new participants going in and out of the villa we didn't feel it was fair for Zara to hear the news from a third party."
Love Island presenter Caroline Flack criticised the decision to strip Holland of her title.
She tweeted: "Feel even more sorry for Zara now she's been de-crowned. She's a very sweet girl. What even is 'Miss GB'? Are we living in the dark ages?"
Holland has expressed regret over her antics with 24-year-old scaffolder Alex Bowen.
In Thursday's episode, she said: "You know when you're in the moment and it just happens. That's really not like me at all. Why couldn't we have just gone to sleep?"
Bowen is the former boyfriend of Loose Women star Vicky Pattison, the winner of I'm A Celebrity in 2015.
The Miss Great Britain organisation said the move was taken with "deep regret".
Its statement added: "We pride ourselves on promoting the positivity of pageants in modern society and this includes the promotion of a strong, positive female role model in our winners.
"The feedback we have received from pageant insiders and members of the general public is such that we cannot promote Zara as a positive role model moving forward.
"We wholly understand that everyone makes mistakes, but Zara, as an ambassador for Miss Great Britain, simply did not uphold the responsibility expected of the title."
The organisation tweeted a message to further explain its position.
"To be clear, we have no problem at all with sex - it is perfectly natural," they said.
"We simply can't condone what happened on national TV."
Holland will be replaced for the remainder of the year by runner-up Deone Robertson, who had been crowned Miss North Lanarkshire.
The organisation said it will meet Holland on her return to the UK from the Love Island house in Majorca "to fully explain our decision and will wish her the very best going forward".
The premise and purpose of Love Island is for the contestants to find romance, and the show has been performing well in the ratings.