The UK's busiest - and bustiest - businesswoman took time out from her schedule to visit Belfast yesterday.
Katie Price, aka Jordan, is well-known for having a nose for business and was in the city to launch her new perfume, Stunning.
Katie is the latest celebrity to put her name to a fragrance, following in the footsteps of the likes of Kate Moss, Victoria Beckham, Britney Spears and Jennifer Lopez.
The glamorous mother-of-three stopped off at the Perfume Shop in CastleCourt to show off her new scent and to chat to Christmas shoppers.
Katie, who earlier this month won a Woman of the Year award, became a household name as a glamour model.
She married popstar Peter Andre after the pair fell for each other while participating in ITV reality show I'm A Celebrity, Get Me Out Of Here.
A keen horsewoman, Katie has also written two best-selling autobiographies, launched a lingerie line and ghost-written a number of novels.
Last year the Daily Mail published a Chav Rich List in which both she and Andre were just pipped at the post for the number one spot by David and Victoria Beckham.