Belfast Telegraph

Saturday 23 August 2014

Belfast Telegraph expands Saturday coverage

"Saturdays will never be the same again."

That's the message from the Independent News and Media's flagship Northern Ireland newspaper, The Belfast Telegraph, today with the announcement of the imminent launch of a new compact morning edition for the Saturday market to complement its existing afternoon editions.

That's the message from the Independent News and Media's flagship Northern Ireland newspaper, The Belfast Telegraph, today with the announcement of the imminent launch of a new compact morning edition for the Saturday market to complement its existing afternoon editions.

Said Belfast Telegraph editor Edmund Curran: "From February 19 2005, the new Belfast Telegraph on Saturday will be a substantially enhanced weekend paper with up to 128 pages providing greater news content, lifestyle features, our full weekly TV guide, a section dedicated to racing as well as increased sports coverage generally, and comprehensive advertising including a new weekend property guide.

"The cover price of 60p on a Saturday represents excellent value for money in what is regarded as a highly competitive market."

The new Saturday morning edition will have the latest overnight news and sport, be available from 7am in newsagents and have a similar format to the successful Independent compact.

"As well as the new morning edition of the Telegraph we will also have the fully up-to-date afternoon editions, distributed as usual to our valued home- delivered customers," said Mr Curran.

"The afternoon editions will also be in compact format but with all the latest Saturday news and sport while retaining the core features and advertising sections of the morning edition.

"We are confident that the new compact Telegraph offers a complete weekend package and will provide existing and new readers with a new dynamic in local publishing guaranteed to become an integral part of life each and every Saturday."

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