Belfast Telegraph

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Tesco goes online to win over shoppers

By Maurice Neill: Business Correspondent

Published 12/08/2000

NORTHERN Ireland's largest supermarket group is to launch Internet shopping for groceries on Monday.

NORTHERN Ireland's largest supermarket group is to launch Internet shopping for groceries on Monday.

Tesco, one of the 'seven sisters' of the trade here, said the new service will add at least 60 staff to the 5,000 strong payroll.

Home shopping from will be available to customers at three stores, Knocknagoney, Abbey Centre and Lisburn but is expected to be extended to other areas of the province within the year.

The retail giant already has around 500,000 on-line shoppers across Britain who buy groceries, financial services, books and music. It believes up to 90,000 people in Northern Ireland have regular access to the Internet site.

Groceries can be ordered 24-hours a day and deliveries placed as late as 4pm will be on the customer's doorstep the following day, Tesco promise. However there is a £5 delivery charge and customers must register a credit card number before they can browse.

"We currently have 2,000 new shoppers joining us every day," said Tesco e-commerce director Carolyn Bradley.

"It is a clear indication of how busy our lifestyles are becoming and how many households welcome the opportunity to shop on-line."

The service was first launched in 1996, receives 4,000 orders every day and produced annual sales of £125m last year, she said.

The on-line supermarket is the latest phase of the ' revolution' which is revolutionising the economy, society and commerce here.

Thousands of jobs in manufacturing and the service industries now depend upon the Internet and e-commerce while the Government is investing millions in education to persuade small firms to 'leapfrog' into the information age and workers to learn new skills.

A wide range of goods and services can now be purchased from the comfort of your armchair from houses, cars and holidays to takeaway pizzas and frozen peas.

Belfast Telegraph

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