With just 10 days to go before it opens, the new Titanic signature attraction is being hailed as the new architectural jewel in the city’s crown.
Huge interest has been shown in Titanic Belfast by the world’s media in recent days as the building goes through its final preparations for the grand opening on March 31.
Famous publications from around the world including the Washington Post, The Economist and Time magazine have been to see the building, while media interest has spread across Europe and as far as Japan, Australia and Indonesia.
The New York editor of Fodor’s Ireland 2012 said: “The Belfast commemorations of the centenary of the Titanic will be the biggest tourism story in the world in 2012 — even bigger than the Olympics as far as the US market is concerned.”
French news agency Agence France-Presse said: “After decades of quietly forgetting ‘the most famous ship since Noah’s Ark’, Belfast has reclaimed the Titanic, and is championing a legend which continues to captivate the imagination a century on.”
The Washington Post wrote: “Northern Ireland’s capital, scarred by 30 years of Catholic-Protestant violence, is gambling on a gleaming new Titanic tourist attraction to bring it a renewed sense of civic pride.
“Tying the city’s name to a sinking ship is not, apparently, a problem.”
The Malaysian Insider Daily said: “In league with Northern Ireland’s Giant’s Causeway, Titanic Belfast is hoping to tempt Asian tourists visiting Britain to venture outside London.”
Canada's Inquisitor newspaper said: “As well as slick audiovisuals, a rollercoaster-style ride carries visitors around the hull then through the rudder of a replica ship.”