2 Chainz: 'I made $2 million from ugly Christmas sweaters'
2 Chainz has explained how his line of jumpers became so successful.
Rapper 2 Chainz earned millions of dollars from consumers who purchased his Dabbin' Santa ugly Christmas sweaters.
'Dabbin' or doing the 'dab' is a dance craze originating from the 38-year-old musician's hometown of Atlanta, Georgia and after much trial and error, 2 Chainz created a fun jumper design featuring Santa performing the jig.
Dabbin' Santa wasn't the only ugly Christmas sweater he had on offer, as the star created several other designs, and he is elated the clothing turned out to be such a hit with fans.
"We made close to $2 million in revenue," he told Forbes of his retail success.
Most of the proceeds from the jumper sales will help out people in need through 2 Chainz's T.R.U. Foundation charity.
"I had a numerous amount of celebrities helping with the shirt," he said of how he managed to raise so much money for philanthropic pursuits through the clothing items. "It was on the NFL, it was on TNT, it was on Good Morning America, it’s on ESPN. So I could not continue receiving those blessings without giving back at the end of the day.
"For us, it’s about putting it together independently, with nobody really being the boss. We’re creating our own way to give back, to do something for people. We’ll trickle down to the kids and lead by example. Like I say, actions speak louder than words. We could have spent this money on possessions, but giving a family that needs it will actually go further for them and for me."
Creating a successful design was not easy, with 2 Chainz explaining it took a long time for himself and his team to come up with a winning look.
"I don’t want people to think this was an overnight success," he emphasised. "We’ve been trying with a bunch of designs for a couple years now. This is just timing meets opportunity. There’s the whole dab thing, and Atlanta’s always been somewhere that actually moves the culture a little bit. We have been the backbone of hip-hop for the past couple years. So with dabbing coming out of Atlanta, it just began to grow legs and start moving on its own."
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