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A$AP Rocky inspired by GUESS

Published 21/01/2016

A$AP Rocky
A$AP Rocky

A$AP Rocky has no problem with fellow artists being inspired by his love of fashion.

A$AP Rocky collaborated with GUESS because the brand meant so much to him when he was a child.

The 27-year-old rapper is the first person to work with the fashion company on a line, choosing to focus on a denim collection as part of the firm's Originals brand. He knows many think GUESS has lost its way, but as far as the hip-hop star is concerned, those people have short memories. He recalls listening to songs by the likes of Nas which featured lyrics about the label when he was growing up, and that's what encouraged him to agree to the latest project.

"It’s what I grew up with,” he told “I’m a ‘90s kid and GUESS was a huge part of that time.”

To help him come up with his capsule line, A$AP checked out the label's archives, which instantly inspired him. What transpired are new takes on classic pieces; there are wide-legged dark denim jeans, dungarees with turn ups and a washed-out blue denim bomber jacket with white sleeves and black trim detailing.

The rapper was an obvious choice for a clothing collaboration as so much is made of his love of fashion. He constantly raps about his love of labels and has become known for merging streetwear with high fashion pieces - so much so that he's spawned a tonne of copycats. That's not something which overly bothers the star though: "I think if someone is coming up and they get inspired by what you’re doing you can’t really knock them for that."

A$AP knows many of fashion's biggest names, but there are only some he counts as real friends. Among them is Raf Simons - who confirmed he's stepping down as designer at Dior in October (15) - with the hip-hop star explaining why they get along so well.

“All the relationships I have are all genuine, and that’s why I don’t want to be friends with every fashion designer just because they make cool clothes,” he told “These are people that I look up to as mentors, and this is not me just throwing that out there. These are people that I actually take good advice from and are genuine with me. They want me to grow. Raf’s not out to make money off of me, so if I’m doing something, he’s happy for me."

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