Belfast Telegraph

Monday 24 November 2014

Adam Levine designing for women

Adam Levine

Adam Levine's Kmart line is expanding to include womenswear.

The Maroon 5 singer, 35, already has a men's line for Kmart, and is now adding a collection for girls to the mix. People magazine's Sexiest Man Alive for 2013 revealed what female fans can expect from his debut offerings.

“My vision for the women’s line was to create a collection that I would like to see a woman wear,” he told WWD. “I love a free spirit so I wanted the clothes to have a relaxed and casual side to them. It’s effortless and classic. And in my opinion, classic is never boring.”

Adam's pieces include an Aztec-print pair of dungarees, a crop top with the words 'You're so cool' printed on it and a floral skirt. It's not unlike something the singer's Victoria's Secret Angel fiancée, Behati Prinsloo, would wear.

“I love a girl who can rock a man’s shirt with a pair of jeans,” he revealed. “I always think a woman looks the best when she doesn’t overdo it. I wanted to have pieces in this collection that any woman can wear effortlessly and still look great.”

Adam is completely immersed in the project and is doing more than just designing the clothes. He is also offering members of Kmart's loyalty programme the chance to access exclusive content and he will also host Style Chats, where fans can quiz him about fashion.

As a bit of a style guru, he revealed the look he would pick out for 24-year-old Behati.

“She always looks great in a T-shirt and jeans,” he smiled. “So I would go with that.”

© Cover Media

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