Belfast Telegraph

Adam Levine hates idea of star scents

Adam Levine admits he "hates the idea of a celebrity fragrance" but is releasing one anyway.

The Maroon 5 star will launch 222 by Adam Levine in May next year which will be available in men's and women's scents.

However, he makes no secret of his disdain for star's releasing their own perfumes.

"I know there's a stigma attached to it," he told People about his new project.

"A stigma that I fully understand because I, too, hate the idea of a celebrity fragrance, absolutely, 100 %."

Despite his opinions on the topic, Adam thinks he is the exception. The singer has decided to go against his anti-celebrity fragrance notions as he believes he will do the industry justice.

"I kind of thought to myself, 'Well I'm interested in fashion and there's a lot of things about it that could be really cool if done properly," he said.

"So I want to do a thing that's never done properly. That's my goal."

The 32-year-old singer has teamed up with ID Perfumes, the masterminds behind Katy Perry's fragrances - and the new line will range from $35 to $65 with gift sets and related products to follow seasonally.

The company has high hopes for Adam's scent. ID Perfumes released a statement earlier saying they believed the line would "reflect" the star's personality and style.

"Adam is a performer with tremendous charisma, both on stage and on TV. Endeavoring to capture that in a bottle has thus far been very exciting and we're certain the final products will be even more so," ID Perfumes chairman and C.E.O. Ilia Lekach said in a statement.

"Endeavouring to capture that in a bottle has thus far been very exciting and we're certain the final products will be even more so."

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