Belfast Telegraph

Friday 18 April 2014

Adidas silent on Rita rumours

Rita Ora

Adidas are keeping quiet on a rumoured Rita Ora collaboration.

The 22-year-old singer is well known for her quirky fashion choices, with a signature sportswear look of her own that includes crop tops, dungarees and brightly coloured tracksuits.

The deal is rumoured to be worth £1.5 million according to InStyle, but Adidas are staying quiet for now.

"We have no comment," a spokeswoman for the brand stated.

Adidas has had many high-profile collaborations, with Stella McCartney, David Beckham and Jeremy Scott all working with the German sportswear giant.

It seems singer Rita is further branching out of music with the rumoured design job. She graced the catwalk for DKNY last month as the fashion brand closed New York Fashion Week.

The R.I.P. singer also recently unveiled a cosmetics line with make-up brand Rimmel London and will be continuing her modelling work starring in a fashion campaign for Madonna and daughter Lourdes Leon's juniors lifestyle brand Material Girl.

British newspaper The Sun reported that Rita has "been talking about designing for the last couple of years" and is keen to make the leap to designer.

The Adidas partnership was put into motion after Rita spoke to long-term brand designer Jeremy Scott about her desire to create a line, reports The Daily Mail.

Continuing to prove her fashion worth, Rita was recently named one of the Biggest 50 Style Stars of 2013 by Who What Wear, an online magazine that covers the latest in celebrity fashion and runway trends.

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