Belfast Telegraph

Saturday 26 July 2014

Adidas standing by Bieber

Justin Bieber

Adidas are making no move to cut Justin Bieber from their NEO campaign.

The 19-year-old popstar is the face of the sports label's NEO winter 13 collection.

Despite being arrested yesterday for driving under the influence, resisting arrest without violence and driving on an expired licence, the brand is sticking by him.

"Nothing is changing in our relationship with Mr Bieber at this time," Adidas told TMZ.

Justin signed the deal with the sportswear company in 2012 and his on/off girlfriend Selena Gomez, 21, acts as the female face of NEO.

The star is thought to have earned around $58 million last year, with much of his income from endorsement deals.

Along with his Adidas backing, Justin has fronted products including headphones, nail polish, make-up and Proactiv acne cream.

TMZ believes none of these sponsors are making a move to "axe" Justin.

However, it seems his team aren't quite as forgiving.

Despite his manager Scooter Braun publicly backing the star with a supportive Twitter message, sources told Access Hollywood that his management have issued him an ultimatum to tone down his unpredictable behaviour.

Justin is an idol for many teenage fans and used his status as a normal, young boy to help promote Proactiv in the past.

“There are some things that just come with being a teenager - feet grow like crazy, I can’t stop that. Hormones kick in; I don’t want to stop that. And then there are zits. I can stop that,” he said in a clip for the skincare brand. “There is no way I’m going to let a bunch of zits get in my way.”

© Cover Media

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