Belfast Telegraph

UK Website Of The Year

Ad-Rock designs sneakers to benefit Planned Parenthood

Published 30/11/2016

Adam 'Ad-Rock' Horovitz
Adam 'Ad-Rock' Horovitz

The rapper wanted to use the fashion collaboration to boost support for small businesses and benefit women's health organisation Planned Parenthood.

Beastie Boys star Ad-Rock has teamed up with bosses at a vegan footwear firm to launch his own line of sneakers to raise money for charity.

The rapper, real name Adam Horovitz, reveals he is friends with Una Kim, the founder of the Los Angeles-based Keep company, and decided to collaborate on a one-off shoe to benefit women's health organisation Planned Parenthood.

According to a press release, the Keep x Ad-Rock midtop features a "weather-resistant, nylon cordura body" with a synthetic fleece lining, accented with "channel quilted, silicon coated nylon".

The black design features bungee-style laces, with both black and magenta laces included in each box.

In a lengthy statement accompanying the news release, Ad-Rock reveals he wanted to create a shoe which would keep him warm during the cold winter months, while also show his support for small businesses and women's rights, especially in light of Donald Trump's election as the next U.S. President. The Republican politician previously vowed to put a stop to the federal funding Planned Parenthood receives to prevent organisation officials from providing women with abortion services.

"Winter's cold and I couldn't find a warm sneaker to walk around in," he began. "Given the outcome of our current election, it's gonna get a lot colder before we can feel that summer sun again. So I collaborated with my friend Una (Kim, founder of) Keep shoes not just because I wanted warm sneaks, but because I support small business. I support women run business. I support Asian-American run business.

"Net proceeds of this shoe will be donated to Planned Parenthood because I support a woman's right to choose and feel that women should not be punished for making decisions about their own lives and bodies. If you have similar beliefs, you might wanna grab a pair. Or, if you simply support fresh styles, then you too can be part of what peeps in Keeps are doing."

Ad-Rock is the latest celebrity to team up with the Keep brand - bosses have previously worked with musicians Bon Iver and Deakin from Animal Collective, among others.

© Cover Media

Online Editors

Your Comments

COMMENT RULES: Comments that are judged to be defamatory, abusive or in bad taste are not acceptable and contributors who consistently fall below certain criteria will be permanently blacklisted. The moderator will not enter into debate with individual contributors and the moderator’s decision is final. It is Belfast Telegraph policy to close comments on court cases, tribunals and active legal investigations. We may also close comments on articles which are being targeted for abuse. Problems with commenting? customercare@belfasttelegraph.co.uk

Read More

From Belfast Telegraph