Alba’s Honest Co ‘in court’
Jessica Alba’s The Honest Company is reportedly going to court with a cosmetics company.
The 33-year-old actress and entrepreneur founded The Honest Company three years ago, which creates a multitude of toxin-free products including beauty creams. And she’s recently faced claims from cosmetics company Cosmedicine that her company name is too similar to one of their product names, Honest Face.
TMZ has reported The Honest Company was served with a “cease and desist” letter from Cosmedicine last week, demanding she address their perceived similarity. But the Sin City actress wasn’t about to bow down and change the name of her company, so instead they’re taking the issue to a judge.
The Honest Company apparently claims their points of difference that ensure there’s no customer confusion include their packaging and price. In addition, that Cosmedicine’s product isn’t for sale yet.
The website also claims Jessica’s company outlined $200 million in revenue in the last three years, slamming the other line as outdated.
The brunette beauty founded The Honest Company in January 2012, along with her business partner Chris Gavigan, and has been notably successful in the business world since. She later published a book called The Honest Life, which detailed her life as a mother and a professional who wanted to live in a home free of dangerous chemicals.
Jessica’s film career is still on the upward rise too, and in the near future she’ll be seen in Dear Eleanor, The Veil, and Mechanic: Resurrection. The latter recently took her away to Thailand for filming.
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