Belfast Telegraph

Alexa Chung avoids pageant look

Alexa Chung doesn't want to look like a "beauty pageant child" so chooses to either highlight her eyes or lips with make-up.

The British fashionista has become synonymous with laidback, effortless style and is often spotted on the front row at Fashion Week shows.

As well as being known for her chic fashion choices, Alexa's barely-there make-up is one of the former model's traits, and she reveals it's always been a conscious decision to only ever highlight one facial feature at a time.

"When I’m wearing make-up, I choose between doing my eyes or mouth because I don’t want to look like a beauty pageant child. I’ve got quite a strong face - if it’s got too much on, I just look like a man in drag," she laughed to intothegloss.com.

Alexa has her own range with cosmetics brand Eyeko and has recently been announced as a collaborator with Nails Inc..

Despite her beauty credentials the 30-year-old star admits she doesn't own much make-up, but always has black eyeliner to hand to make sure her signature cat flick can be achieved.

"Because I have the luxury of having my make-up done frequently, I don’t have a huge collection of products. But I am an avid wearer of eyeliner - I would say I’m wearing it 90 per cent of the time.

"Someone at a dinner recently asked me if it was tattooed on because they’ve never seen me without it, which I actually think would be wonderful... though I’ve gotten really good at doing it. I’ve done mine for so many years that I can just draw it on really quickly," she divulged.

She also confesses that her attitude to beauty has been shaped by her British upbringing, where Alexa claims people don't think it's "cool" to look like you've tried too hard.

"It’s just not about being ‘done.’ We’re into being clean, just not looking like you’ve made too much of an effort," she said.

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