Belfast Telegraph

Alexa Chung follows trends

Alexa Chung admits she is a "slave" to the latest trends.

The British model has revealed she is guilty of impulse buys and her wardrobe is filled with clothes she rarely wears. Alexa believes disposable fashion is all the rage in the market.

"Quantity has come to replace quality, and the piles of clothes that crowd my bedroom are a constant reminder of the slave I have become to possessing the latest trends, no matter what the cost, "she confessed in the April edition of British Vogue.

Alexa blames the mass production of catwalk copies sold at cheap prices for the tendency to buy clothes you don't need. She says she is trying to stop her bad fashion choices.

"Ideally I would like to streamline my wardrobe and stop my habit of buying the same thing over and over," she said.

"My style icons - Patti Smith and Debbie Harry, Francoise Hardy and Jane Birkin - have always been photographed in simple uniforms they have won till it falls to pieces."

She also looks up to Summer Rayne Oakes, an eco-model and co-founder of online marketplace Source 4 Style which provides sustainable material. Alexa praised her environmentally friendly fashions and says she is trying to make more eco-conscious purchases.

"I can't say I will be dressing head to toe in ethical fashion from now on, but I will be making a concerted effort to be more mindful of what I consume, and endeavour to look through what I already own before adding more," she said.

"Who knows? One day, I might just be able to see what my bedroom floor looks like again."

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