Belfast Telegraph

Alexa Chung has fun in new Longchamp campaign

Alexa Chung goes girly for Longchamp's Autumn/Winter 14 range.

The 30-year-old beauty is the face of the bag and accessories company, which this year is celebrating 20 years of its Le Pliage design - a handbag in a variety of colours with a two rounded leather straps.

News of Alexa's role with the company was revealed last year, and she goes all out with her latest offering. She is seen strolling around the luxurious Château des Ormes wearing different outfits, such as a teal-coloured dress, as she admires a range of accessories. The brunette beauty also goes about normal activities, such as lying on the floor with headphones on tapping away on a laptop and reclining on a bed reading her own book, It.

As Alexa peeps through the keyholes of different rooms there are new discoveries waiting for her, which she picks up and admires throughout her exploring.

The clip was directed by fashion photographer Jean-François Julian and takes the audience through Longchamp's Autumn/Winter 14 collection.

This isn't the first time Alexa has graced the camera for the brand after modelling for its Spring/Summer 14 range earlier this year. Her last campaign saw her prancing around outside in a beautiful location, showing off the various pieces.

Marie-Sabine Leclercq, the label's international communications director, previously spoke about Alexa's presence on set.

"The whole team fell under her spell," Marie-Sabine said. "She immediately had a real vision and made a very on-point contribution to the looks for the shoot. There was such a synergy and an energy that we all went home delighted with this initial experience with her."

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