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Alexa Chung: Shop alone

Published 11/03/2013

Alexa Chung
Alexa Chung

Alexa Chung adopts a ruthless "lone-shark shopper" attitude when on the hunt for new clothes.

The model-and-TV presenter has shared her advice on finding an individual style.

As part of her guide, Alexa says going it alone when hunting for new clothes is vital to ensure you nail an individual, fresh look.

"I always go shopping alone, as I don't like getting tied down by someone um-ing and ah-ing over a shoe. I'll start off being polite but soon run out of patience, and say things like, 'They make your feet look massive,’" Alexa confessed to British newspaper The Telegraph. "It's far easier to be a lone-shark shopper and be selfish about what you need and want for your own wardrobe."

The style icon says trusting gut feeling is better than being a slave to the latest trends. She often decides she likes a designer's collection months after it hits the runway. Alexa will mix things up to keep her wardrobe looking fresh once she's fallen in love with certain pieces.

"Don't feel that once you have found an outfit you like, you must keep wearing it in the same arrangement," Alexa shared. "I never revisit the same item in the same outfit twice, as even swapping a shirt under your jumper can update the look. However, there are always key pieces that are quite boring but staple - for me, it's a white T-shirt by APC, black high-waisted jeans and an excellent pea-coat. Once you have found your staple items, you can then start to experiment with pattern and colour."

Alexa is the face of the new L'Oréal Professionnel INOA hair colour. The star has raved about the mocha tones from the ammonia-free in-salon dye range, which is the shade she's been sporting recently. Alexa believes people should never underestimate the impact a new hairdo can have.

"A visit to a hair salon can really help to update your style. When I was younger, I used to colour my hair to make it resemble Kurt Cobain's; but now I just get a richer, deeper version of my own colour, with a 1960s cut," she finished. "It can be easy to assume that if you have had the same hairstyle and colour for ten years then that's your 'look', but trying something fresh can really change how you wear clothes."

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