Alexa Chung has been announced as a judge of The International Woolmark Prize this year.
The British fashionista is respected in the industry for her sense of style and even has a Mulberry bag named after her.
She started her career with Storm Model Management as a teenager and struck poses for companies such as Urban Outfitters, but then decided she wanted to work in TV.
Designers will be battling it out for the coveted Woolmark prize on February 21 and style.com has revealed that 30-year-old Alexa will deliberate with fellow judges, including Franca Sozzani, Frida Giannini, Tim Blanks.
“Alexa will provide valuable perspective on the finalists collections with her background as model, fashion commentator, and writer,” Woolmark CEO Stuart McCullough explained to the website. “Her unique viewpoint will complete our panel of industry experts.”
Battling it out for the prize of AU $100,000 are America's Altuzarra, India and Middle East finalist Rahul Mishra, Europe's Sibling, Christopher Esber from Australia and Asia's FFIXXED.
The competition will take place in Milan and the winner's designs will be carried in retailers such as Harvey Nichols, Saks Fifth Avenue, Joyce and David Jones.
“I’m thrilled to be a part of The International Woolmark Prize event in Milan and honoured to sit alongside some of the most well respected names in the industry,” Alexa gushed. “I’m always excited to see emerging designers progress in the industry so I’m pleased to be a part of something with such historical significance that offers fantastic support to new talent. And above all else, I love the idea of judging something!”
Last year Christian Wijnants took home the coveted award.
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