Alicia Keys lands Parfums Givenchy
Alicia Keys has been announced as the new face of Parfums Givenchy.
The American songstress is the latest in a long line of beauties to team up with the French fashion house. She joins the likes of Liv Tyler and Amanada Seyfried with her campaign, slated for a September release advertising a yet-unnamed scent.
"I’m honoured to introduce the world to the newest scent by Givenchy,” Alicia gushed to WWD. “Givenchy has long been one of the world’s most iconic luxury fashion houses, and a personal favourite of mine.”
The Grammy award-winning singer has long since been a fan of the brand, helmed by Riccardo Tisci. Alicia's stylist Laura Jones previously commented what an impressive Givenchy collection the 33-year-old star has.
"She loves shoes and has a very impressive collection ranging from basic sneakers to one-of-a-kind couture heels. She has some amazing custom Givenchy heels that she absolutely adore," Laura said.
Her love for footwear has seen Alicia twice team up with sports giant Reebok for a line of exclusive sneakers, which are a crucial part of tour wardrobes.
“I want to wear them every day, not just because they’re mine, [but] because they look great and because they’re comfortable," Alicia previously told People.
"Evolving and becoming a woman has really changed my style. Style should be comfortable. You should feel great [when you] put it on – although some shoes I wear are not very comfortable. But my sneakers are!
"This felt totally perfect. It was everything I dreamed about growing up, and a style of shoe I connected to as a teen"
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