Belfast Telegraph

Alicia Keys prefers easy fashion

Alicia Keys prefers “uncomplicated” clothing but still “loves fashion”.

The star steers clear of fussy pieces when it comes to her stage costumes, according to her stylist Laura Jones.

Alicia kicked off her Set the World on Fire Tour in Seattle on March 7, where she showcased her signature streamlined looks.

“Alicia loves fashion but she ultimately likes to keep her wardrobe uncomplicated,” Laura revealed to WWD. “So we wanted to keep the silhouette clean and really focus on great fabrics and flattering shapes.”

Alicia enlisted a host of the world’s top designers to craft her tour wardrobe. These included Michael Kors, Hervé Léger and Maison Michel. Akris designer Albert Kriemler also customised several looks for the star straight off his Fall/Winter 13 runway.

“While Albert was designing his fall ready-to-wear collection I was in the beginning phases of planning for Alicia’s tour,” Laura explained. “When we began to collaborate on her wardrobe, he found great ways to take the spirit of that collection and translate it into a series of show-worthy looks.”

Alicia has recently collaborated with Reebok on her own sneaker designs. The award-winning songstress put her own spin on some of the iconic sports brand's classic footwear including the Freestyle Hi, the Freestyle Double Bubble, Classic Nylon Slim and Princess.

Alicia was thrilled to be involved with the fashion-led project.

“This felt totally perfect. It was everything I dreamed about growing up, and a style of shoe I connected to as a teen. It was another creative outlet for me," she gushed last year.

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