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Alicia Silverstone strips off for new anti-wool campaign

The actress' cheeky new PETA billboard was unveiled in Times Square, New York on Monday.

Clueless star Alicia Silverstone has stripped off to urge fans to stop wearing wool.

The longtime animal lover and vegan has partnered with People For the Ethical Treatment of Animals (PETA) activists for a new I'd Rather Go Naked Than Wear Wool campaign, and she's so keen to get the message out there about the "cruel" sheep farming industry, she's baring all in a cheeky new ad.

Shot from the rear in a California woodland, the actress glares at the camera while holding a sheep face mask.

Launching the new ad on Monday (21Nov16), she tells WENN, "Most people aren't aware at all what goes into getting wool and are very surprised that there’s a problem with it.

"The wool industry is really, really cruel; there's no retirement farm, it's more like, 'Hey, we're going to torture you your whole life, and then slaughter you afterwards'.

"I'm so happy to be helping in raising awareness about something people are quite innocently in the dark about," she adds.

The star has also offered wool fans cruelty-free alternatives, suggesting New York's vegan brand Vaute Couture is a good option, and adding, "Animals don't deserve the treatment they're getting, and I don't think most people would approve of it at all. They just don't know."

It's the second time Alicia has stripped off for PETA - she also appeared naked in a 2007 video campaign to promote vegetarianism. But Alicia admits she didn't relish the idea of getting naked again for photographer Brian Bowen Smith's PETA campaign shot.

"I was pretty shy about it, but I trusted the photographer," she adds. "You don't see me naked in movies or TV; I don't do that. But, for the animals, it's worth it, and hopefully that carries some weight."

Silverstone's I'd Rather Go Naked Than Wear Wool billboard was unveiled in New York's Times Square on Monday.

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