Belfast Telegraph

Alma Jodorowsky lands Lancôme role

Alma Jodorowsky is "touched" to be the new face of Lancôme.

The Blue Is the Warmest Color star turns 23 later this month and this looks set to be her best birthday present yet.

She was shot by renowned fashion photographers Mert Alas and Marcus Piggott for her first campaign, which sees her wearing the beauty brand's Happy Holidays cosmetic collection.

“It is very surprising and very touching to become one of the faces of a house like Lancôme, which, for me, is a part of French culture in itself,” she gushed to WWD.

“It is all the more moving when I think of all those women who have embodied it before me and embody it today... I see it as a huge pleasure as well as a responsibility to play a part in writing new pages in a story that, for a long time now, has touched millions of women around the world.”

In a photo on the brand's Twitter page, Alma wears a Parisian-chic outfit consisting of a structured black blazer, loose white T-shirt and classic blue skinny jeans. Her look is finished off with a black hat, killer heels and a slick of red lipstick.

“Alma Jodorowsky represents the young Parisian woman in all her beauty, freshness and modernity,” Françoise Lehmann, general manager of Lancôme International, explained. “She has an intrinsic, natural attitude that is totally devoid of arrogance, a calm strength that most likely comes from a way of approaching life confidently and with great curiosity.”

Her first campaign will break in magazines in time for Christmas.

Meanwhile, Oscar-winning ambassador Lupita Nyong'o's latest ads have just launched. She's the face of Lancôme's L'absolu Rouge range and looks gorgeous in a fuchsia dress and matching lipstick in the shots.

She says lipstick makes her feel well-dressed in a behind-the-scenes video and adds: "I'm working on my French accent."

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