Anne Hathaway 'vibrant' in Tod's campaign
Published 07/09/2011 | 09:00
Anne Hathaway is "feminine and strong" in new advertisements for Tod's Signature Collection.
The Hollywood beauty is the new face of the line of bags and small leather goods hitting Tod's stores next month.
The pictures for the campaign were shot in London by photographers Mert Alas and Marcus Piggott.
The final images will debut in October, appearing in fashion magazines worldwide.
The company's creative director Fabien Baron is thrilled to have actress Anne on board.
"The campaign for Tod's Signature reaches out to a new and younger clientele," he said.
"It's impactful and vibrant, referencing Warhol and Guy Bourdin's world of luxury, art and sublime women. We see a stunningly exquisite Anne as a classic beauty with a modern Italian edge - feminine and strong."
Tod's Creative Director Derek Lam said: "What makes this collaboration with Anne so perfect is that not only is she a young actress with accomplished roles to her credit, she is also one to watch for her creative choices. She generates excitement based on the quality of her work, modern beauty and intelligence."
Anne is thrilled to be part of the upcoming campaign. The 28-year-old star - who has posed for Gap and Lancôme in the past - is a firm fan of the Italian leather brand.
"I have been a longtime fan of Tod's and was very excited to be a part of exploring a new side of their identity with the launch of their Signature Collection," she explained.
"The designs are classic and the materials are of the highest quality."
The bags are inspired by Bourdin and Andy Warhol and will come in "strong, decisive tones" of deep red, black, electric blue, fuchsia , lavender, beige and cream.
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