Ariana Grande is Sweet Like Candy with second fragrance
Ariana Grande's latest perfume is an expression of her love of old Hollywood.
Pop star Ariana Grande wants her fans to be true to who they are and embrace their flaws with her new fragrance.
The Dangerous Woman singer is launching her second perfume, Sweet Like Candy, in collaboration with LUXE Brands, following the success of her debut fragrance, ARI, last year (15), and she's hoping to deliver an empowering message with the scent.
"Ariana’s message to her fans is to be true to who you are, be confident, celebrate your flaws and have fun." Noreen Dodge, Chief Marketing Officer of LUXE Brands told Billboard. "It is such a powerful and hopeful message that truly resonates with girls all around the world. The Sweet Like Candy girl takes that message to heart and is not afraid to show her playful side and have a bit of fun."
To reflect the sweet nature of the perfume, the 23-year-old designed a powder pink bottle complete with a big pom-pom.
"The bottle design is an expression of Ariana’s love for old Hollywood, combined with a delightfully plush pom-pom charm," she continued. "The contrast in the design was a nod to the artist’s playful side, immediately connecting with her fan base. Ariana loved the faceted bottle (from Ari) so much that she wanted to re-imagine it for the new brand, coating the entire bottle in matte pink."
As for the fragrance itself, Noreen explained how Ariana fell in love with the sparkling blackberry top notes combined with natural Italian bergamot.
"(This makes) the introduction of the fragrance addictively sweet," Noreen explained. "The dry down of the fragrance has a beautiful blend of cashmere woods and vanilla - a combination she couldn't get enough of."
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