Armani: Celebrity stardust is infectious
Giorgio Armani has explained why he thinks his dresses have always been a hit with celebrities.
The 81-year-old designer has developed strong working relationships with some of the biggest actress in the world, among them Cate Blanchett, Julia Roberts and Beyoncé Knowles. Giorgio always knew this was the direction he wanted to go in, not least because it seemed so far removed from the way he grew up.
"When I was growing up, we had just finished with war. It was a hard time for us, so seeing what was happening in Hollywood, I knew I wanted to be a part of that. To catch a little of that stardust is such a great thing," he told instyle.com.
Things have changed a lot since those early days though, with so many other designers competing with Giorgio to dress the cream of the crop. He believes he has a special way with stars though, helped by the personal touch.
"We used to invent our job day by day, but now a huge industry has grown around celebrities and how they dress. However, the way I work is still the same. I try to build a deep dialogue with the celebrities I dress," he said. "I always thought it important to maintain a direct, personal relationship, and I think people appreciate some human contact."
The designer has some rules he applies to red carpet looks, which is also why he feels he's successful. He isn't a fan of excess, which is "never elegant" and always encourages people to wear things they feel comfortable in.
One of Giorgio's issues with modern fashion is that people don't bother getting ready in the same way anymore. While he agrees it's important women feel at ease in their outfits, he'd like more to try harder with fashion - as far as he's concerned, the continual uniform of leggings, leather jacket and trainers is a bore.
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